Training Program

webinar 1 - cancelled

Why attending a trade show?

You want to break into the group segment? You would like to know companies that bring tourists to Quebec and surroundings? You want to share, exchange and especially deal with them? Bienvenue Québec offers you all these opportunities and more. 

During this webinar you will be explained the benefits of participating in this type of event (ex: in one trade show under one roof, you will have the opportunity to meet and exchange with international buyers).

Speaker:  Marjolaine de Sa combines 19 years of experience in hospitality and tourism. She has touched various area and different fields, such as communications, sales, customer service or the conclusion of partnerships. She has attended a number of Bienvenue Québec trade show under various functions and she is well knowledgeable about Bienvenue Québec to show you the benefits to your company.

webinar 2 - CANCELLED

Who are the actors of the touristic distribution network at BQ?

The distribution network of the tourism industry is complex and has many actors with different roles. Will you be able to approach them appropriately according to the place they occupy in the distribution network? This in house training will help you to demystify the role of each one, to build your pricing list and to propose them properly in this complex distribution network.

Speaker : Francine Desbiens 
Graduated with a Master’s degree in Tourism Development and Bachelor of Business Administration, Francine Desbiens works in the tourism industry for more than 30 years. She masters just as much the theoretical knowledge than the practical skills. More specifically, Francine is a specialist in marketing strategies, sales and customer service.

webinar 3 - CANCELLED

Organize your communications and emails

Emails take up a lot of time. We’re even talking more and more about Infobesity and managing emails can eat up to 20% of the work week in some organizations. Being better at email management and the way we communicate is no longer a luxury but a necessity to improve our efficiency. In this training, you will learn to be a better sender and receiver of emails in order to make an efficient management of your time.

Speaker: Virginie Louis
Trainer in professional efficiency, facilitator and space intelligence consultant at Edgenda, Virginie Louis' expertise lies in her ability to grow and develop organizational skills.

webinar 4

Who are the actors of the touristic distribution network at BQ?

The distribution network of the tourism industry is complex and has many actors with different roles. Will you be able to approach them appropriately according to the place they occupy in the distribution network? This in house training will help you to demystify the role of each one, to build your pricing list and to propose them properly in this complex distribution network.

Speaker : Francine Desbiens 
Graduated with a Master’s degree in Tourism Development and Bachelor of Business Administration, Francine Desbiens works in the tourism industry for more than 30 years. She masters just as much the theoretical knowledge than the practical skills. More specifically, Francine is a specialist in marketing strategies, sales and customer service.

  Tuesday August 4, 2020      10:30 to 11:30    Available only in french  
  Can$30 + tx member*  /  Can$40 + tx non-membre  

Registration deadline: July 31st, 2020

* Bus Carriers Federation member.

training 5

How to read buyer's profiles

You have your appointment selection to do and you are not familiar with the buyers, who they are, what they do; do not worry, this is the main idea behind attending a trade show - to meet new companies! This Webinar will provide you with tips to better understand and read, between the lines, the buyer profiles. The Webinar will answer to many questions you may have, like; Is this company a good match for my company, should I meet them? Are we talking about groups or F.I.T.’s, etc.  

Do not miss this training that will help maximize your appointment selection, even if you are not familiar with the buyer!

Speaker: François Jean Viel, Viel marketing
Francois Jean is specialized in tourism trade show throughout North America where he has been promoting Quebec and Canada for many years.
 

  Tuesday August 25, 2020      10:30 to 11:30    Available only in french 
  Can$30 + tx member*  /  Can$40 + tx non-membre  

Registration deadline: August 20, 2020

* Bus Carriers Federation member.

webinar 6 : how to set your rates according to the targeted buyers

6.1 How to set your rates 102 (touristics attractions)

The pricing scale suitable for the various tourist distribution network can be a real headache. In fact, it's the heart of matters. It is important for you to wisely consider the rates offered in order to maximize your profitability and offer your best rate according to the intended buyer.

Speaker: Hélène McNicoll, Essor Tourisme 
President of Essor Tourism, Hélène Mc Nicoll has 'fallen into the tourism pot' at a young age. Co-owner of the family business Canyon Sainte-Anne for 26 years, she has led the park from a local to an international level; an exceptional success in Quebec. She now shares her wide strategic experience to enhance Quebec's offer in tourism. She will know how to assist you effectively in the marketing of your products.

  Tuesday September 15, 2020      10:30 to 11:30    Available only in french 
  Can$30 + tx member*  /  Can$40 + tx non-membre 

Registration deadline: September 10, 2020

* Bus Carriers Federation member.
6.2 How to set your rates 102 (for hotels)

The assignment of accommodation rates depends on many factors. To assure maximum profitability to give the right price to the right buyer you need to be aware of the complexity of the tourism network.

Speaker: Chantal Cardinal
Chantal has 33 years of experience in the hotel and tourism industry following studies in tourism and communication. Since 2001, she has been the Director of National Sales and Leisure Sales at Atlific Hotels, a hotel management company. Her work leads her to establish group pricing and FITs for their independent or brand-name hotels such as Marriott, Hilton, Holiday Inn and others.

  Thursday September 17, 2020      10:30 to 11:30    Available only in french 
  Can$30 + tx member*  /  Can$40 + tx non-membre 

Registration deadline: September 10, 2020

* Bus Carriers Federation member.

Training 7

How to write a proper product sheet (sales profile) to hand out

Would you like to have a product sheet that stands out? Be concise in your description while mentioning the good aspects of your business to attract the attention of the buyers so that they remember you after Bienvenue Quebec?  We will explain the do’s and don’ts when writing out your product sheet. It will become your door to new business opportunities!

Speaker: ​Francois Jean Viel, Viel Marketing
Francois Jean is specialized in tourism trade show throughout North America where he has been promoting Quebec and Canada for many years.

  Tuesday October 6, 2020      10:30 to 11:30    Available only in french 
  Can$30 + tx member*  /  Can$40 + tx non-membre 

Registration deadline: October 1st, 2020

* Bus Carriers Federation member.

webinar 8

Receptive agency and wholesaler expectations

You want to know what receptive and tour operators are looking for when they travel to a touristic trade show ? Are they absolutely looking for novelty, prices, experiences ? What is the most winning attitude for a seller to have in order to make a good impression on buyers? What questions is the buyer most often asked? What questions does the seller doesn’t ask enough? Does the buyer prefer to have access to visual elements presented on screen (Ipad) or a product sheet which he can refer to later? Is it relevant for sellers to present colored cardboard brochures to stand out to the buyer? Is it necessary that the seller presents his prices 3 years beforehand? Is the buyer bothered to be contacted before the event by phone or email for appointment selection? Does the seller absolutely have to complete the time of 8 minutes or is it better to finish a little before to let him breathe a little? All those questions will be addressed in this webinar. 

Speaker: Marc-André Plouffe

  Thursday October 8, 2020      10:30 to 11:30    Available only in french 
  Can$30 + tx member*  /  Can$40 + tx non-membre 

Registration deadline: October 1st, 2020

* Bus Carriers Federation member.

webinar 9

How to get ready for a touristic trade show, 10 successful steps for follow ups?

Marie-Andrée will be able to point out the importance of having an established plan before going to a touristic trade show. She will be able to guide you in your preparation and especially sequential steps in order to make effective and profitable follow-ups. Use her expertise and attend this webinar to improve your approach and your follow-ups with buyers. You will then be able to stand out!

Speaker: Marie-Andrée Delisle
Marie-Andrée Delisle has run her own research development and consultancy office in tourist development since 1988. As a journalist specializing in the tourism industry, she has participated in over ten tourism exchanges over the years, notably in Japan, South Africa, Mexico, Australia, the United States and Canada.

  Tuesday October 20, 2020      10:30 to 11:30    Available only in french 
   Can$30 + tx member* / Can$40 + tx non-membre 

Registration deadline: October 15, 2020

* Bus Carriers Federation member.

training cancellation policy

Minimum of 12 registrations is required for each the training;

Fee per webinar:

  • $ 30 / member of the Bus Carriers Federation 
  • $ 40 / non-member (plus applicable taxes)

Fee to get the PowerPoint-pdf notes:

  • non-participant - $ 25 / webinar 
  • participant -  $ 15 / webinar

A written cancellation notice sent and received at the Bus Carriers Federation 's office: 
10 days or more prior to the webinar will result in a 50% refund of the contract price. 
9 days or less no refund  

Mandatory training sessions

Compagnies joining Bienvenue Québec for the first time as a Package C « one day seller pre-established appointment schedule» must attend the following webinar.

  • Who are the actors of the touristics disctribution network at BQ and their specific role.
  • How to read the buyers profils
  • How to set your rates according to the targeted buyers (touristics attractions, hotels)
  • How to write a proper product sheet to hand out?
  • How to get ready for a touristic trade show, 10 successful steps for follow ups?

In case the designed delegate if not able to attend all tranning sessions, Bienvenue Québec will pair him/her with a designated mentor.